Business Image and Strategies in Romanian Agritourism

Business image is a paramount when it comes to improve company’s desirability as borrower, client, customer, employer, supplier, etc. The most important strategies build up business are creating website, straightforward, easy-to-understand pricing, designing the image, doing referral exchange, encouraging personal recommendations, listing creatively and widely, maintaining customer database, good employee relations, making marketing plan, look good, naming branding, using press. paper presents illustrated by three Romanian agritourism guesthouses.